Search engine optimization, or SEO, is the method used to improve a website’s rankings in organic search results, such as those returned by Google and Bing for a local auto dealer. When it comes to SEO, there are over 200 identified ranking criteria, some of which are crucial, while others will have just a minor effect on your results. Google also makes numerous algorithm updates throughout the year. In 2020 alone, Google’s expert team of engineers and data scientists oversaw 3,620 updates to the algorithm.
What Can I Do to Improve the SEO Ranking of My Automobile Dealership Website?
While mastering search engine optimization (SEO) can take years of practice, study, and training, we’ve compiled some of our best advice for getting ahead of the competition without hiring an outside firm. You only need some time to yourself, some patience, and access to your website. For that reason, without further ado, have a look at our search engine optimization advice for auto dealerships.
- Establish an SEO-Friendly Website
Our first advice for car dealers looking to improve their search engine rankings is to ensure their website is optimized for search engines. While there is certainly more to it than that, it certainly helps to have a well-organized site with simple navigation. To get around your site, Google uses the same menu that a person would.
Make sure the user experience is straightforward while still covering all the bases. In order to keep your customers interested, you should make sure that they can easily navigate between different sections of your site. After all, search engine results are improved by a high dwell time (the amount of time a visitor spends on your site).
Moreover, the top website providers will include important technical SEO features, such as safeguards against 404 errors, right in the platform itself (commonly caused by broken links to pages that no longer exist). Don’t be shy about inquiring about the extent to which your website host’s platform facilitates your visibility in search engines.
To further optimize your site with our recommendations, you will, of course, need to be capable of making significant modifications on your own.
- Never Overlook Your Keyword Research
Keyword research is the foundation of every good SEO strategy. Researching potential keywords is an important step in determining how Google will index your website. You may quickly and easily select your keywords by doing the following:
Identify and compile a set of words that you believe are important to the company’s success. In your opinion, what would individuals look for? Keep in mind that customers searching for a car dealer are more likely to be in the area. As such, instead of just aiming for the generic term “Used Cars,” you might want to narrow your focus to “Used Cars in Texas.”
- Take Note of Your Metadata
Once you’ve settled on a set of keywords, be sure to use them across your site’s meta titles and meta descriptions. Metadata, also known as meta titles and descriptions, should be consistently different across your entire site. Metadata not only aids Google in understanding the page’s topic but also displays essential information about your company in the search engine results, as displayed on the left.
- Take Note of Your Headings
The headers of your document are the titles that appear above the text itself. Keep these separate from one another on the site. As you’ve surely observed by now, original content is Google’s favorite. Headings, often known as H1, H2, H3, etc., are one type of heading. These alternatives are often available on most systems. Pick an H1 for your primary heading, and use the keyword there if it makes sense.
From Google’s point of view, this is the most powerful form of heading, and each page should only have one. There is no limit to the number of levels of headings (H2, H3, etc.) you can have, but it is important to keep the correct hierarchy in mind.
Overall, following these simple SEO tips can help improve your website’s visibility and organic search traffic. By optimizing your website for keywords relevant to your business and using effective techniques like title tags, meta descriptions, and headings, you may see a significant increase in website visitors and leads along the way.
If you are looking for a company that specializes in auto dealer SEO, look no further than our expertise here at Market Doctors. We are a full-service marketing agency tailored to the automotive industry, and our custom marketing solutions help dealerships increase sales, market share, customer acquisition, and customer retention. Call us today and let us tend to the SEO element of your car dealership’s website.