It’s no secret that having a strong online presence is essential for today’s car dealerships. With nearly 60% of all mobile searches being car dealership-related, the need to be found is critical to your success.
One of the first and most important elements to a consumer’s decision when car searching is price. Consumers are willing to drive a little further to save a pretty penny on their new or used vehicle. But how can you stand out amongst your competitors other than price?
We’ve compiled a list of the top marketing strategies for car dealerships which help lead to your success.
Top Marketing Strategies Your Car Dealership Should Be Using
SEO for Car Dealerships
When it comes to the car-buying process, online searches are the first place consumers turn to. This highlights the importance of a strong SEO strategy. SEO, known as search engine optimization, is optimization of your website and its landing pages. When search engines like Google, Bing, and Yahoo provide results for its users, they index websites who can provide relevant information for the individual conducting a search.
When search engines crawl your website, they are looking for the best results possible for the searcher. This means website’s that have relevant keywords, internal and external linking, reliable information, image alt text, proper url tagging.
In short, your car dealership SEO should have:
- Technical SEO
- Relevant content to your specific industry
- Keywords and phrases which users are searching for
- Local search
Unsure if your car dealership meets all of those criteria? Get a free quote today to see where you stand and where you could be.
PPC advertising for car dealerships is an extremely effective way to utilize your marketing budget. With a very limited budget you can hit your target audience to increase your brand awareness, leads, and conversion rate.
One of the most commonly used PPC platforms is Google Ads. Google Ads allows you to show up before the most relevant searches when a search is made. So if your SEO efforts are lacking, PPC advertising might be an option you’d like to explore.
You can target a specific audience, set a specific budget, and link to relevant landing pages so your prospects convert at a higher rate. It’s noted that these types of paid campaigns can increase brand awareness by 80% and of people who click on ads, they are 50% more likely to make a purchase.
Ready to start your PPC campaign or take your existing one to new heights? Contact us today to learn more.
Email Marketing for Car Dealerships
When it comes to staying in touch with your audience, email marketing should be your go-to. Whether you have prospects, leads, or existing customers, email marketing for car dealerships allows you to keep in contact with them on a consistent basis.
Email marketing is noted at having a 28.5% ROI when compared to other marketing channels. However, these are only as effective as the messages that are included in them. There is a fine line between being informative and wanting to keep in touch, and being overly salesy and turning off contacts. Once someone unsubscribes from your email campaign, the odds of them ever resubscribing are extremely low.
Interested in converting more prospects into leads with email marketing? Get in touch with us today to see how we can help.
Market Doctors Marketing Strategies for Car Dealerships
Market Doctors are the premier digital marketing agency for car dealerships. We’ve been providing our services for over 20 years across the United States. In addition to our email marketing, PPC, and SEO services, we also provide social media marketing, call center services, direct mail solutions, and more.
We’re a full-service marketing agency and our top three goals for all of our clients are to increase sales, increase market share, and increase customer retention. Customer retention is an essential element to a car dealership’s success as the cost of acquiring a new customer is five times that when compared to retaining an existing one.
Our marketing strategies for car dealerships is a detailed and intimate approach because you’re more than just a client to us. You’re a partner. We’ll treat you with the same care and respect whether you have one location or 50.
Get in touch with us today to see how we can help uncover potential missed opportunities and highlight how our services can help increase sales.