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Effective Social Marketing Platforms for Car Dealerships

If you want to reach your potential car buyers, you need to use social media as part of your dealership marketing strategy. With 79 percent of the US population having social media profiles, you’re missing out on a huge potential customer base if you’re not using social media to advertise. A social media marketing campaign can help you target potential customers and generate leads that lead to increased revenue for your dealership. One important decision you’ll have to make is what platforms to utilize. To help you out, we’ve put together a brief article on this subject. If this is something that you’re interested in learning more about, read on for effective social marketing platforms to utilize for your car dealership.

YouTube

Video is a powerful medium that can help you tell your story, showcase your inventory, and build trust with viewers. When done well, video can be an extremely effective marketing tool. A wide variety of media sources is a great way to keep your customers engaged.  So, whether you’re looking to provide interested buyers with handy car comparisons or potential customers with a tour of your showroom, turning your social media marketing efforts to video platforms, such as YouTube, catches the attention of niche consumers who prefer to watch rather than read. 

When creating video content, make sure that you’re doing everything you can to engage your potential customers. Your videos should tell a story that engages viewers and keeps them coming back for more. Share your passion for cars and let viewers see what makes your dealership unique.

Facebook

As a dealer, having a Facebook account is a great way to stay connected with your customers. You can use Facebook to invite customers to upcoming events and make special announcements that will show up on their Timeline. This helps keep your customers informed, and leads to better customer engagement. 

Instagram

If you want to target millennials, Instagram is the perfect platform. By posting photos of new models in your showroom or of all the exciting places people can visit inside vehicles that fit their lifestyles, you can reach a younger audience effectively. Instagram is a great way to advertise upcoming sales and car deals that would appeal to younger customers. 

TikTok

Once upon a time, Google was the most popular and most heavily-visited website in the world. Now, it has officially been dethroned by TikTok. More and more people are growing reliant on the app for a number of things, including decisions on what they buy.  

TikTok’s algorithm is considered so efficient and effective that many experts consider it the next pioneering element of digital marketing in the modern age. As such, it is not a platform car dealerships can ignore. 

Conclusion

We hope this article proves to be useful when it comes to helping you gain a better understanding of how to leverage social media to help your car dealership. Keep in mind that there is no one best social media platform, as you’ll need to utilize them in unison in order to reap the most benefits from your social media marketing campaigns. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions for your car dealership. 

If you need help with your marketing efforts, Market Doctors has got you covered. We offer a full suite of solutions geared for every step of the customer’s buying experience. From acquisition to retention to reactivation; our product solutions are geared toward your ultimate success. Convert more leads. Get more sales. Grow your revenue.

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