What is your plan to grow your dealership’s sales over the next six months? How about the next year? How do you plan to increase sales and grow for the next five years? If you have a current sales strategy that is growing by less than two percent each year, it might be time to reevaluate your plan and create something that is sustainable and scalable.
You may have already implemented some of these strategies, but there is always room for improvement to enhance them and make them more efficient. These seven automotive marketing strategies can help drive more in-store traffic, increase sales calls, increase the amount of buyer-ready leads, and increase your revenue. All elements that can impact your long-term sales strategies.
Seven Automotive Dealership Marketing Strategies
Promote Customer Reviews
Customer reviews are one of the most effective automotive marketing strategies available. When prospects can read previous customers’ positive experiences, they have actual proof and testimonials from people outside your organization. You will always speak positively about your dealership and why someone should buy from you. But when outside, third-party praises you and pushes for others to buy from you, that hits home and heavily impacts your sales. Promote your reviews and testimonials on social media, YouTube, your website, emails, anywhere and everywhere you have an online presence.
Boost Your SEO Efforts
When someone searches for car dealerships, you want and need to show atop those results. More importantly, when someone locally searches for your services, you need to be at the top of the results. But you cannot just buy your way. You have to properly optimize your website, landing pages, social media acco
unts, blog, and anywhere else you have an online presence. You need to have high-ranking content that relates to your audience’s keywords. Search is extremely powerful in the automotive industry. If your dealership does not show up for local searches, you could be missing out on sales that are right outside your front doors.
Manage Paid Ads
When it comes to paid ads, specifically Google Ads, increasing your ad budget each month is not an effective or efficient way to spend your marketing budget. You need a strategic approach so you are spending ad dollars that are being seen by your audience, not being clicked on when someone searches for Hot Wheels cars.
You need to create a list of keywords you want to rank for and craft high-quality ads that drive action. The second portion of your paid ads is to create a list of negative keywords. This helps ensure that the previous example would not result in a paid click. Lastly, bid on your competitor’s keywords. You want to attract all automotive buyers, not just those interested in your dealership. Bidding on your competitors’ keywords and name can help increase your brand awareness. You want people to find your dealership, not competitors.
Define Your Audience
Before you create a paid campaign, determine who you will be targeting. If you cannot determine who you want to see your ads, how can you properly create messages or set a budget for your campaign? You need to define your audience, the size of it, their interests, and what you want them to do. You want X people to buy Y vehicles to result in sales. Sounds easy, right?!
Drive In-Person Visits
There is a reason new car smell air fresheners exist. People love the smell of them! They like how the new seats feel, how the vehicle smells, and how the vehicle looks. Buying a vehicle is an experience, so you need people to come into your dealership and provide them with a memorable one. Getting prospects on the phone or filling out forms on your website is a great first step, but getting them into your dealership is what will really drive sales.
Capitalize on the Seasons
You know times of the year that are busier than others for automotive sales. Capitalize on that knowledge and expertise. Black Friday, Memorial Day, and Christmas are all large automotive sales seasons. Before they arrive, plan a campaign, or campaigns, so you can capitalize on this. Promote your dealership so there is plenty of time, ahead of time, to get in front of your prospects. You know people buy at certain times of the year, make sure sales go through your dealership, not someone else’s.
Remarketing helps lower your abandonment rate and redisplay your dealership in front of previous visitors’ eyes. It is a way to remind them who you are, what you provide, and why you should be the dealership they buy from. The key to remarketing is to show them something different. Do not just show them your dealership again. Show them a unique element that they most likely would not have seen or known about. This will help prompt them to get in contact with you to learn more about this unique selling point.
It would be great if your existing team had the time and resources to accomplish all of these different marketing elements. However, many dealerships do not have these items at their leisure without adding more duties to existing employees’ job duties.
At Market Doctors, we are a full-service automotive dealership marketing agency that can help you increase sales without stressing your employees. From acquisition to retention to reactivation, our solutions help convert more leads to grow your revenue.
Get a free proposal today to improve your sales strategy to set your team up for success.