If your dealership hasn’t adopted an SEO strategy, don’t worry. It’s not the end of the world! But, you should start to put the wheels in motion to get it going. While it won’t happen overnight or even in a month, it’s something that is a large undertaking but will pay dividends.
SEO (search engine optimization) is more than just researching keywords, adding them to your content, and hoping Google or Yahoo rank you highly. If it was that easy, you wouldn’t have SEO specialists showing up in your email inbox every week.
SEO is a long-term investment that, when done correctly, will have your dealership ranking higher than your competitors on a monthly basis.
For starters, understanding SEO is the process in which you optimize your website for search engine algorithms. When search engines like Google, Bing, or Yahoo crawl your pages, they rank your website amongst the other billions in the world based on its content. So if you want to rank highly for red, Chevrolet Camaros, you need to have content that pertains to that. You can’t just have those words on your website and think that’s enough.
When you conduct your keyword research, you’ll find that not only do you need to rank for highly trafficked keywords, but the lesser ones as well. It’s key phrases, supporting keywords, and the supporting content that goes along with it. To give you an idea of keywords and what you can target for your dealership, you can use free sites like Google Keyword Planner.
You’ll find that while some businesses opt to heavily invest in their SEO strategy, other dealerships will opt for paid ads to rank higher. Paid ads show up above organic search results, however, they directly state that they’re ads. Meaning if someone is searching for something very specific, some of the ads shown may not be relevant and will be skipped over. This costs that company a few cents each time that happens. And if you’re on a tight budget, those lost marketing dollars begin to add up.
If you want your dealership to be found when someone searches for your vehicles or services but you’re showing up on the second page, you might as well close up shop now. Seriously. There are over 3.5 billion searches on just Google every day. That’s nearly one search for every other person on the entire planet. And knowing how smart search engines are, they show the top results for every search. So, why would you ever go to page two of the search results? You wouldn’t You’d conduct another search before having to scroll that far.
SEO is vital to your dealership because when you can show up on the top half of the first page, your probability of getting a lead or a sale increases exponentially. So while your competitor is chasing YouTube ads, boosting Facebook posts, creating car commercials. You can boost your SEO strategy to show up every time it matters.
The reason SEO is so effective is that it gets in front of your audience. You want to target people who are searching for a vehicle because you provide that service. Well, SEO helps you accomplish this. When you want to drill down to something even more specific like a make or model of a vehicle, SEO helps you get that granular to show up in front of that audience. When you can show up for top results of hyper-targeted searches, that’s when you know your SEO strategy is crushing it.
Don’t Just Hope to Grow
There are so many companies out there who will promise that they’ll get you to the top results of search engines. If they all got you to the top, you and your competitors would still be in the same position. A solid SEO strategy for your dealership is about getting in front of the right audience with the right message at the right time.
At Market Doctors, this is our goal. We aren’t here to promise you that you’ll be number one for every one of your targeted keywords. What we do stress is that we’ll get you highly-qualified leads to help increase your sales to grow your revenue.
We’ve been doing this for over 20 years and have worked with dealerships all across the country. Get in touch with us today to learn more about our SEO services and how we can help you increase your lead count and conversion rate.