If you’re looking to become a car dealer, there are a few things you need to know. First, you must establish yourself as an authority in the automotive space, which takes a lot of hard work and SEO know-how. You also need to have a good understanding of the automotive market, so you can price your vehicles competitively and offer a selection that meets your customers’ needs.
But since technology is constantly changing, SEO trends for car dealerships have also taken a different form. So, to stay ahead of the curve, car dealers need to keep up with the latest SEO movements and practices.
The following are a few of the most significant SEO trends for car dealerships in 2022:
Google’s EAT Principle
Although this principle has been around for some time now, it continues to be one of the most effective approaches to SEO. The EAT principle (Expertise, Authority, and Trust) is based on the idea that for a website to rank high in Google, it must provide expert content, be authoritative on the topic, and be trusted by users.
This principle is important for car dealerships because it emphasizes creating quality content. To rank high in Google, car dealers need to produce content that is not only informative but also authoritative and trustworthy. This can be done by including expert insights, citing reliable sources, and using trustworthy branding and marketing techniques.
Voice search is becoming an increasingly popular way to search for information on the internet. According to Google, 20% of all mobile queries are now voice searches. This is important for car dealerships because voice search results often differ from traditional text search results.
One reason is that people use different words when they speak than when they type. For example, someone might say, “I need a car,” when looking for a new vehicle, but type “car dealerships near me” into a text search engine. As a result, car dealerships need to optimize their websites for voice search to ensure they appear in the search results when people seek information on cars.
Local search is one SEO trend for car dealerships that have been rising in recent years. The local search uses search engines to find businesses and services in your area. You can add location-based keywords to your website, create location pages, and add your dealership to local business directories.
For example, if your car dealership company is located in San Francisco, you would want to add keywords like “San Francisco car dealerships” and “car dealerships in San Francisco” to your website. You would also want to create a page on your website specifically for San Francisco and add your dealership to local business directories like Yelp and Google My Business.
Another SEO trend for car dealerships that is becoming increasingly important is mobile optimization. With more and more people using their phones to search for information, dealerships need to make sure their website is mobile-friendly. You can do this by using a responsive design, making sure your website is easy to navigate on the phone and using smaller images and fonts.
SEO is an important part of any car dealership’s marketing strategy. By following the SEO trends listed above, you can improve your website’s visibility in search engine results pages and attract more customers.
Market Doctors is a full-service marketing agency that provides SEO solutions for car dealership companies. We ensure that our clients’ websites are visible on search engine results pages and that they are attracting more customers. Contact us today to learn more about our services!