6 Reasons Auto Dealers Must Have an Email Marketing Plan

Auto dealerships have always relied on traditional advertising methods to reach potential customers. While these methods are still effective, they are no longer enough to capture the attention of the modern-day consumer.

With the rise of digital marketing, auto dealerships must adapt and adopt new strategies to stay ahead of the game. One such strategy that has proven to be effective is email marketing. In this article, we will discuss the five reasons why an email marketing plan should be a part of a car dealership marketing strategy.

1. Personalized Communication

Email marketing allows auto dealerships to communicate with their customers in a more personalized way. By segmenting their email list based on customer behavior, dealerships can send targeted messages to customers more likely to resonate with them. For example, if a customer has shown interest in a particular make or model, the dealership can send them emails featuring similar vehicles, promotions, or news updates.

2. Improved Cost Savings

One of the most significant advantages of email marketing is that it is a cost-effective way to reach potential customers. Compared to traditional advertising methods, such as TV or radio ads, email marketing is much more affordable. Dealerships can create and send email campaigns at a fraction of the cost of traditional advertising methods while still reaching a wider audience.

3. Increased Sales

Email marketing has been proven to increase sales for auto dealerships. By sending targeted messages to their customers, dealerships can encourage them to make a purchase or schedule a test drive.

Email campaigns with a call-to-action also have a higher click-through rate than those without. By including a call-to-action in their emails, dealerships can drive more traffic to their website and ultimately increase sales.

4. Enhanced Customer Loyalty

In addition to increased sales, email marketing can also help auto dealerships build customer loyalty. By sending regular email updates, promotions, and exclusive offers, dealerships can keep their customers engaged and interested in their products and services. This can foster a sense of loyalty and trust between the dealership and the customer, which can lead to repeat business and positive word-of-mouth referrals.

5. Measurable Results

Email marketing allows auto dealerships to measure the results of their campaigns. By tracking open, click-through, and conversion rates, dealerships can see which campaigns resonate with their customers and which do not. This data can refine future car dealer email marketing campaigns and improve overall performance.

6. Increased Customer Engagement

Email marketing also helps auto dealerships to engage with their customers regularly. By sending regular updates on new vehicles, promotions, events, and other relevant information, dealerships can keep their customers informed and engaged. This can help build a sense of community between the dealership and the customer, leading to long-term relationships and repeat business.


In conclusion, email marketing is a must-have strategy for auto dealerships looking to stay ahead. By taking advantage of this strategy, dealerships can effectively reach out to potential customers while keeping costs low. In today’s digital age, email marketing is not an option but necessary for auto dealerships looking to grow their business.

Turn to Market Doctors for help with car dealer email marketing campaigns. We can help you create targeted campaigns that reach the right people and generate more leads and sales. Get in touch with us today to get started.

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