Your number one goal as a car dealership is to get vehicles driving off your lot. So how do you get customers to your dealership to make this dream a reality? You need to drive online and in-person traffic by effectively marketing your dealership. It’s not enough to buy ad time on local TV stations or creating YouTube ads. You need a strategic approach that gets you in front of your audience and drives them to take action.
These marketing strategies are proven techniques that provide real results. If you’re looking for a wacky-waving-arm-flailing-inflatable-tube-man, unfortunately, you’ll need to look elsewhere. These five marketing strategies for car dealerships will help drive online traffic, generate in-store traffic, and convert more leads into customers.
Properly Utilize Facebook
Utilizing Facebook to drive traffic is a great way to help boost your car dealership’s brand awareness. It isn’t enough to just routinely publish posts on your page, you’ll need to actively engage with your audience as well. Sharing local business’s posts, liking and commenting on posts and pages, and running promotions are all great ways to drive traffic to your website. It also helps give your dealership a personality and not just a place that wants to close every sale possible.
Optimize Your Website
Utilizing SEO practices on your website will help you generate more organic traffic and position yourself as a thought-leader in the industry. While having a nice layout, pretty colors, and high-resolution graphics are nice, it’s SEO that drives home the dollars. Generating content on a regular basis, optimizing all landing pages and social media accounts, and understanding what your audience is searching for can help yield tremendous results. Plus, it provides ever-green content which will last much longer than a one-time paid ad.
Utilize Direct Mail
Mail isn’t dead quite yet. It’s still an extremely effective way for dealerships to get in front of their target audience. Although it can be one of the more expensive marketing strategies, when done properly, the ROI is there. To improve your results, try targeting specific audiences in the areas you’re targeting rather than the general population. This involves diving into data and conducting research. But if you want to do it right, it’s going to take time.
Videos Get Views
When you think of videos, you think of short clips on TikTok, YouTube, Instagram, and Facebook. If you aren’t publishing any videos on those channels, what’s stopping you? Just because not everyone watching would be your target audience doesn’t mean you can’t increase your brand’s reach. Creating high-quality, short, informative, and sometimes funny videos can help boost your online traffic and social media following. You do want more followers, right?
Creativity Always Wins
If you and your competitors offer similar vehicles and are competing in the same geographic location, how are you going to differentiate yourself from them? Providing good, high-quality information is a step in the right direction. But what you’ll need to do is get creative. Think outside the box and offer special promotions to get people into your showroom. Try offering unique discounts or promotions, using shock advertising can help leave a lasting impression, go above and beyond what’s expected from your audience. It’s more memorable when someone gets a new car from someone in a big, funny hat versus someone in a suit and tie who just hit their commission numbers for the month.
Find a Strategy That Works for You
There isn’t one marketing strategy that will work best and yield the highest results. If there was, your competition wouldn’t exist. Or worse yet, you wouldn’t. Implementing a new marketing strategy, or improving upon an existing one, will help you drive more traffic, convert more leads, and increase your revenue.
At Market Doctors, we specialize in helping car dealerships accomplish their sales and marketing goals. Our car digital marketing solutions have been generating tremendous results to car dealerships across the country for over 20 years, and we’d love to get in touch with you to show you how.
Get in touch with us today to start optimizing your car dealership’s marketing efforts and growing your online presence.