Everyone is trying to find the latest and greatest technology to implement to help increase sales at their dealership. But there’s one strategy that is often overlooked and forgotten about. Have a salesperson pick up the phone and call prospects and leads. And no, this isn’t a call to tell someone that their warranty has expired.
These are calls to former car buyers or leads to keep in touch and check-in. There are pre-paid maintenance services that could be scheduled, appointments to rotate tires, appointments to schedule an oil change. There are all different types of ways to get people to your dealership. It comes down to having an outbound call strategy for your dealership.
The Benefit of a Quick Call
It’s no doubt that someone showing up to your dealership unannounced who wants to speak with a salesperson is a hot lead. These are the cream of the crop. But just behind in-person prospects are those who pick up the phone and make a call. Rather than having a secretary or untrained professional answer the phone and tell them they should stop in, the conversation should be taken another direction.
The conversation should steer to the caller’s needs and wants and the reason for their call that day. Every time someone picks up the phone to call your dealership, they show intent. It’s up to you to determine what that intent is and how you can capitalize on it.
You don’t need to have someone selling a car over the phone. The goal is to get them from the phone, into your dealership, and into a salesperson’s office.
Create a Strategy
Throughout the day at your dealership, are salespeople always talking with prospective buyers and busy? No. Now there are many other duties that they may have. But in short, their phone is in their pocket or their office and if they have a few minutes to spare here and there, what’s the harm in using that time to make a quick call.
A quick call to a former buyer, someone who they talked with a few weeks ago, a friend who has a teenage who just got their license. Making a few calls to just get people in the door, increase customer loyalty, and increase customer retention can go a long way in boosting your dealership’s bottom line and driving sales.
So often we think of outbound marketing strategies as sending cold emails, buying ad space on websites, creating video ads, and using social media to extend your dealership’s reach. But one tried and true method is calling your contacts.
Contacts have all the information in the world at their fingertips. On their phone and on the internet. Everything they want to know is available. So when they call you or you’re able to get them on the phone, there needs to be a strategy in place to turn them into a buyer. If you don’t currently have a strategy, there needs to be a sales training meeting with your salespeople to ensure the right messaging is being portrayed each and every day. Reminding people to get an oil change and that their tires should be rotated, maybe they need new tires, maybe there’s a factory recall on their vehicle and you can fix it for free.
These are just a few of the easy ways to turn a general phone call into an in-person visit.
Before putting the cart before the horse, how are you going to get online visitors who are actually interested in calling your dealership? There is a multitude of ways to market your dealership, but some provide better results than others. Especially if you’re looking for buyer-ready leads. Not just people who want to go for a test drive on a Saturday afternoon.
At Market Doctors, we specialize in driving buyer-ready leads to your website, converting them into sales, and growing your revenue. We’re the premier digital marketing agency for dealerships and have been providing these services for over 20 years. We have a multitude of digital marketing solutions and understand what it takes to optimize your dealership’s marketing campaigns.
Contact us today to receive a free quote so you can start getting more leads and making more calls.