5 Must-Have Email Marketing Strategies for Car Dealers

Email marketing has become an essential tool for businesses across all industries, and car dealerships are no exception. In fact, it can be a powerful way for car dealers to reach potential customers and stay in touch with current ones. That said, below are five must-have email marketing strategies for all aspiring car dealers.

1. Build an Automobile Industry Email List

One valuable strategy for car dealerships is to build an email list specifically for the automobile industry. This might include other dealerships, manufacturers, and industry professionals. By building an email list of industry contacts, you can stay up-to-date with the latest trends, news, and developments in the industry. This can help you identify new opportunities, stay ahead of the competition, and build valuable relationships with other industry professionals.

2. Use Personalization

Personalization is another key strategy for effective email marketing. By using the recipient’s name and other personal details in your emails, you can create a more relatable experience that is more likely to engage the reader. In fact, studies have shown that personalized emails can increase open rates by up to 29%.

In addition to using the recipient’s name, you can also use personalization to tailor the content of your emails. For example, if you know that a particular customer is interested in SUVs, you might send them an email that highlights your dealership’s latest SUV models.

3. Offer Some Incentives

Incentives are a great way to encourage people to open and engage with your emails. This might include special offers, discounts, or promotions that are only available to email subscribers. By offering something of value, you can increase the perceived value of your emails and encourage more people to sign up for your list.

In addition to offering incentives to new subscribers, you can also use them to encourage repeat business from existing customers. For example, you might send an email to customers who haven’t visited your dealership in a while, offering them a discount on their next service appointment.

4. Use Eye-Catching Design

In order to stand out in a crowded inbox, it’s important to use eye-catching design in your emails. This might include vibrant colors, bold headlines, and high-quality images that showcase your dealership’s latest cars.

In addition to looking good, your emails should also be easy to read and navigate. Use clear headings and subheadings, and break up your content into bite-sized chunks. This will make it easier for readers to scan your emails and find the information they’re looking for.

5. Monitor Your Results

Finally, it’s important to monitor your email marketing results in order to make informed decisions about future campaigns. This might include tracking open rates, click-through rates, and conversion rates to see which emails are performing well and which ones need improvement.

By monitoring your results, you can also identify trends and patterns that can help you improve your overall email marketing strategy. For example, if you notice that certain types of emails are consistently performing well, you might consider sending more of those in the future.


Overall, email marketing can be a powerful tool for car dealerships, but it requires a thoughtful strategy in order to be effective. By building an automobile industry email list, using personalization, offering incentives, using eye-catching design, and monitoring your results, you can create email campaigns that engage your audience and drive business to your dealership.

If you are looking for a company that specializes in email marketing for car dealerships, look no further than our expertise here at Market Doctors. We are a full-service marketing agency tailored to the automotive industry, and our custom marketing solutions help dealerships increase sales, market share, customer acquisition, and customer retention. Call us today and let us tend to all the email marketing tasks of your car dealership.

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