Auto dealerships are always looking for new ways to market their business and reach potential customers. Email marketing is a great way to reach a large audience with a personal touch. In this second part of our article series, we’ll share more email marketing strategies that auto dealerships can use to reach more customers and drive more sales.
6. Limit Your Promotions
When it comes to email marketing, it’s important to limit the number of promotional emails you send out. Too many promotional emails can lead to customers feeling overwhelmed or even unsubscribing from your list. Instead, focus on providing valuable content that customers can use.
Include helpful tips and advice, product reviews, and other interesting content that customers can find interesting and engaging. By providing relevant, valuable content, you can keep customers engaged and interested in your dealership.
7. Optimize for Mobile
With the majority of emails now being opened on mobile devices, it’s important for auto dealerships to optimize their emails for mobile. This includes making sure that the emails are easy to read, with clear fonts and plenty of white space. Include visuals and videos that can easily be viewed on mobile devices, and use a single-column layout to make emails easier to read.
Additionally, always include a call-to-action button that is large enough to be seen on a mobile device. Optimizing your emails for mobile will ensure that your message is seen and understood by the majority of your customers.
8. Keep Your Email List Clean
One of the most important things to do when it comes to email marketing is to keep your email list clean. This means removing any inactive or unengaged contacts from your list. Keeping your list clean will help ensure that your messages are only going to customers who are interested in your dealership and are likely to take action. Additionally, it will help you avoid being flagged as a spammer, which can have serious consequences for your business.
9. Gather Feedback
Gathering feedback from customers is a great way to improve your auto dealership’s email marketing efforts. Asking customers for their opinion allows you to understand what they value and what they don’t. You can send out surveys to your email list and ask them questions about their experience with your dealership. You can also use surveys to test out new ideas and get feedback to help you make better decisions. Gathering feedback will also give you an idea of what kind of content resonates with your customers, so you can tailor your emails to better meet their needs.
10. Measure Your Results
In order to make sure that your email marketing strategies are working, it’s important to measure the results. By tracking metrics such as open rates, click-through rates, and conversions, you can get a better idea of how successful your campaigns are. You can also use A/B testing to compare different versions of emails and see which ones get the best results.
Additionally, you should use analytics to track where your website visitors are coming from, so you can see which campaigns are driving the most traffic. By measuring the success of your campaigns, you can identify which strategies are working and which ones need to be improved.
Email marketing can be a great way to stay in touch with your customers and generate repeat business. However, it’s important to do it right. The ten strategies outlined in this article can help you create successful email marketing campaigns that will engage your customers and keep them coming back for more.
With a little planning and creativity, you can use email marketing to build relationships with your customers, increase brand awareness, and drive sales. So what are you waiting for? Get started today!
Ready to take car dealer email marketing to the next level? The Market Doctors team is here to help. As a premier and full-service digital marketing agency for car dealerships, we can help take your existing strategy and provide it with the life and juice it needs to be successful.
With over 25 years of experience serving car dealerships across the country, we have the knowledge and expertise to help you increase your leads and crush your revenue goals.
Get a free car dealership proposal today to see how we can help.