Blog posts are a great way to drive traffic to your dealership’s website. They’re also great at building a community around your dealership, maintaining your brand’s image, and selling cars.
“Blog posts don’t sell cars, Stratton.” Maybe not directly, but they can lead to a sale. A blog is one of the most powerful secret weapons in the automotive marketing arsenal. Blog posts are usually rich with SEO keywords and phrases to promote a website ranking on a search results page. Depending on how well you’ve optimized these blog posts, you should see more traffic to your website. More traffic = more leads; more leads = more sales.
Blogging can be a bit of a learning curve and may seem a bit overwhelming. Here are a few tips for you to get started.
Setting Up Your Content for SEO
Search engine optimization is a strategy used by digital marketing experts to improve website search rankings. How do they accomplish this? The process begins with compiling a list of relevant/popular keywords and search terms. Writers then place these keywords and phrases into the content published on the website. While the website itself will still receive traffic from SEO built into it, a blog lets you add new terms over time.
Websites without a blog can still utilize SEO but are missing out on a decent amount of website traffic. With a blog, you have lots of content that you can place SEO keywords. Having a blog also means that you can diversify the content you publish on the internet, opening up new relevant search terms that users can use to find you. The more blog posts and landing pages you create for your dealership’s website, the more successful your SEO and car marketing campaigns will be.
Car dealer advertising companies have been doing this for years on their websites, but the practice hasn’t been widely adopted by car dealers yet. Jumping on early could put you way ahead of your competition in the search rankings.
How to make a successful blog post
Think about how we market/advertise cars. How do we determine the ideal customer? Automotive marketing professionals use demographics to find a target audience. The same goes for creating a Blog Post.
If your primary customer each month is young, first-time car owners, you should probably make a blog post that walks the customer through the car buying process. In the following weeks, you could write educational articles that discuss financing, which car to purchase, or car service.
Finally, direct your audience to your inventory/sales pages any chance you get. The primary goal of this content is to generate leads and drive traffic to your website. Include hyperlinks and contact information in several spots on the blog post.
Topics to write about
We touched lightly on possible writing topics for your dealership blog, but I wanted to expand on that here.
As I mentioned before, the subjects in these blog posts need to be relevant to the reader. Some example topics could include:
- Charity event recaps
- Car show recaps
- Car maintenance & repair
- How to finance a car
- Car buying tips
- New, Used, and Service Specials offered by your dealership
Charity Event Recaps
One of my clients did a charity auction and car show for the Wounded Warriors Project. The event was hosted and sponsored by the dealership. Events like these are perfect material for a blog post. Describe the event, what items sold at the auction, and the winners of the car show. Not only does this show you are involved in the community, but readers will be eager for a chance to attend the next one!
Financing Tips/How to
Considering a large portion of your buyers will probably finance their vehicle, make a blog post detailing the process and tips on how to get the best rate. Some of your readers may not even know what financing is. Help them get comfortable with purchasing a vehicle from you. If you share this information with them, there is a good chance they will trust you with handling their next vehicle purchase.
Car Buying Tips
Buying a car is not as straightforward as it seems. Keep in mind that you are an automotive industry expert. Something that seems like common sense to you may seem complicated to the average buyer. Lend them a hand and share some information about what to expect when purchasing a vehicle. This kind of information is necessary because it could make your next sale go a lot smoother.
The time is now!
Start your dealership’s blog today! All it takes is adding a new landing page to your website and adding some posts. You’ll be shocked to see how much it affects your website traffic. If you have any questions or need help getting your blog off the ground, contact Market Doctors TODAY for a consultation.
Blog posts are a great way to drive traffic to your dealership’s website. They’re also great at building a community around your dealership, maintaining your brand’s image, and selling cars.
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