Digital marketing refers to your online marketing efforts. This includes websites, emails, blog posts, videos, social media, purchased online ads, and any other ways you interact online with your target audience. Digital marketing is more interactive and allows you to hone in on your audience more effectively than traditional marketing.
Rather than buying ad space on a TV channel and promoting your car dealership to uninterested or unqualified buyers, digital marketing allows you to get directly in front of your audience where they are, online. But digital marketing is more than just buying ad space online for your car dealership. You need to focus your marketing efforts and create a strategy that works across multiple platforms and channels.
Effective Digital Marketing Channels
When it comes to your digital marketing strategy, you need to utilize multiple channels to promote your car dealership.
One of the most important elements, and first on your list, is search engine optimization (SEO). SEO is the optimization of your website and all of your online content for search engines. When someone searches for a car dealership or specific keywords that you are targeting, you want to show up in the search results. However, you can’t just load your content with keywords that rank highly on search engines. You need to conduct initial keyword research to determine which specific keywords you want to go after, which ones your competitors are targeting, and what type of content you can create that incorporates those keywords.
Digital marketing is all about pushing online traffic to your website. If your website is not optimized for online visitors, that should be the first and most important step of your digital marketing strategy.
Everyone knows how important and influential social media is in today’s world. There are influencers with millions of followers and influential people who create a post and the world listens. But for the majority of people and businesses, social media is something that takes up too much of their time. This is because there is so much content on social media, that the majority of it gets lost in the noise.
Your social media strategy needs to be unique while incorporating what’s trending. You need to routinely post on social media, but your posts should be informative and have a purpose. If you post that your dealership has a lot full of vehicles, your post is already lost in the other noise on social media.
In addition to organic social posts, you can create ads that drive traffic to your website or for prospects to contact you instantly. These types of ads yield a higher ROI than other advertising methods because you can target a very specific audience. You can target an exact group of people and view your ROI on the same platform. You want to know how your posts and ads are doing, social media provides you with robust reporting and analytics.
Pay-per-click advertising (PPC) is a strategy that allows you to show up before organic search results on Google and other similar search engines. There are multiple different styles of PPC ads, which include text, text with a link, images, videos, and a combination of the few. You are able to create a target audience and include negative keywords so your ads don’t show up for specific search results. For example, if you don’t want your ads showing up for Hot Wheels searches on Google, you would simply add Hot Wheels to your negative keywords. This way when someone is most likely searching for a vehicle for their child or a toy, you aren’t wasting your ad dollars on uninterested or unqualified buyers.
A Successful Digital Marketing Strategy
Successful digital marketing strategies for car dealerships incorporate many different elements that all point back to your main website. The most important elements of your strategy should be that you understand where your online audience is. Where are they online and what are they searching for? You also need to know what they are looking for. Are they looking for information, are they looking to buy a vehicle in the next week, month, or year? And you also need to know what similar searches include. If someone is looking for car detailing, maybe your car dealership offers these types of services and information. This could be a potential to sell your small services and have a conversation with the prospective customer about upgrading to a newer vehicle.
Market Doctors is the premier digital marketing solution for car dealerships. We ensure your digital campaigns are targeting the right people and your ad dollars are being spent wisely and effectively. No more throwing money at campaigns and hoping they turn into sales!
We’ll provide you with a free quote today to show you where your current marketing efforts stand and how we can help you implement a new, more effective digital marketing strategy to grow your sales.
Learn more today!