Car Dealership Client Profiling
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Pixel Rx F.A.Q.
What The Heck is Pixel Rx & How Can It help My Dealership?
Pixel Rx empowers website operators to turn anonymous visitors into identifiable consumers.
- When this match and identification takes place, we can return up to 300 attributes on the consumer.
- You get name, postal address, email, gender, and DOB.
- You get more specific details like homeowner, vehicle ownership, political party, presence of children, and many more.
How Does Pixel Rx Work?
- When a consumer visits the site, Pixel Rx fires and immediately collects 12 elements of information from the visitor’s device. None of those elements is PII related,
- All data collected by Pixel Rx Is in full compliance with all applicable laws and regulations.
- The 12 elements collected are then matched against our expansive identity database.
- The entire process occurs in near-real time and is completed in approximately 400 milliseconds.
What Are The Results?
With industry stats indicating that as much as 50% of website visitors are non-human clicks and of the remaining traffic, only 5% converting to a lead or contact – Pixel Rx quickly provides a tremendous opportunity for increased ROI on marketing dollars as your business can now identify & engage the 95% that were previously anonymous.
Pixel Rx is fully GDPR and CCPA compliant ?
All data is first-party data and allows you to use the data in your marketing campaigns.