10 Strategies for Car Dealers to Get More Customers

Car dealerships are always looking for ways to bring in more customers. After all, more customers mean more sales and more commission for the sales staff. 

Here are ten car dealership marketing strategies that car dealerships can use to get more customers through the door:

1. Offer Special Deals and Promotions

One way to get more customers is to offer them special deals and promotions. This could include showing a discount on the purchase price of a car or giving away gifts with purchase. Whatever the promotion, make sure it is prominently displayed on your dealership’s website and in any advertising you do.

2. Hold Special Events

Another way to attract more customers is to hold special events at your dealership. This could be anything from a car show to a test drive event. Special events give potential customers a reason to come to your dealership, and they may even buy a car while there.

3. Sponsor Local Events

Another way to get more customers is to sponsor local events. This could be anything from a charity event to a sports tournament. By investing in an event, car dealers can get their name out there and show potential customers that they’re involved in the community.

4. Offer Test Drives

Letting potential customers take a car for a spin is a great way to get them interested in making a purchase.

5. Make Your Dealership More Convenient

If your dealership is not convenient for potential customers, they may not bother coming in. Make sure your dealership is easy to find and get to. You may also want to offer shuttle service to and from the nearest train station or airport.

6. Improve Your Customer Service

Potential customers will take their business elsewhere if your dealership’s customer service is not up to par. Ensure your sales staff is friendly and helpful and that your dealership is clean and organized.

7. Advertise in Local Publications

Advertising in local publications is another great means to reach potential customers. This could include placing ads in the local newspaper or on local radio stations.

8. Have a Great Website

A well-designed website is crucial for attracting customers and getting them to visit your dealership.

9. Use Social Media

Another way to entice new customers is to use social media. This can be done by constructing a solid social media presence and using it to interact with potential customers. By doing this, car dealers can show potential customers that they’re accessible and interested in hearing from them. Car dealers should ensure a strong personality on social media accounts such as Facebook, Twitter, and Instagram.

10. Word of Mouth

Finally, word of mouth is one of the best car dealership marketing to attract new customers. Existing customers tell their friends and family about their positive experience with a car dealer. This is the most potent form of marketing, and it’s something that all car dealers should strive for.


Car dealers can use a variety of strategies to get more customers. Some of these include advertising, offering incentives, and providing a good customer experience. Using these strategies, dealers can attract more customers and improve their business.

If you’re looking for a full-service car dealership marketing agency that specializes in the automotive industry, then Market Doctors is the perfect choice. We offer custom marketing solutions designed to help dealerships increase sales, market share, customer acquisition, and retention. So if you’re ready to take your car dealership marketing to the next level, don’t hesitate to contact us today.

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