In the first part of this series, we discussed the best car sales marketing strategies, such as social media, content marketing, influencer marketing, email marketing, SEO, and video marketing. In part two, we’ll dive into how to implement the strategies to maximize your ROI in automotive marketing.
Harness the Power of Video
Reaching a larger audience has always been more challenging than video marketing. In fact, 54% of customers want to see more video content from brands they like, according to HubSpot. Video can be a particularly effective technique for showing the functionality and characteristics of your vehicles in the automobile sector.
One effective strategy is to create “test drive” videos that allow potential customers to experience your cars in action. In short product videos, you can highlight key features, such as safety technology or entertainment systems. To maximize the impact of your videos, be sure to promote them on social media and your website.
Invest in User-Generated Content
User-generated content (UGC) is one strategy that can drive engagement, build trust, and increase brand loyalty. UGC is content created by product or service users that can be shared on social media and other online channels. UGC can include photos, videos, and written reviews and can be an invaluable tool for automotive marketers.
The first step to implementing a successful UGC marketing strategy is creating an environment encouraging customers to share their experiences with your business. This can be done by creating a customer portal on your website, hosting an online forum, or creating a hashtag on social media. Encourage customers to share their stories, photos, and videos of their experiences with your business.
Once you have created an environment that encourages customer engagement, the next step is to curate the content. This can be done by creating a content calendar and scheduling regular UGC posts on your website, blog, and social media channels.
Once you have curated the content, engaging with your customers is essential. This can be done by responding to comments, liking and sharing posts, and reposting customer content on your channels.
Leverage Influencer or Partnership Marketing
In addition to curating and engaging with customer content, it’s important to amplify UGC across different channels. This can be done by leveraging the power of influencers and partnering with other automotive businesses to expand your reach.
When selecting influencers to work with, it’s best to choose individuals who align with your brand values and have a genuine interest in your products. This will help ensure that their endorsements feel authentic and resonate with their followers.
Optimize Your Local SEO
Start by claiming and verifying your Google Business Profile to optimize your local SEO. You can also work with a professional specializing in ads management for car dealerships to ensure your business appears in Google Maps and local search results.
You should also ensure your website includes your business address, phone number, and other contact information. Finally, generate positive reviews from satisfied customers, which can help boost your local search rankings.
Invest in Remarketing
Remarketing entails displaying advertisements to people who have already engaged with your brand, such as visiting your website or social media pages. By targeting individuals who have already shown interest in your brand, you can increase the chances of conversion and maximize your ROI.
To set up remarketing campaigns, you’ll need to use tracking pixels or cookies to track user behavior. Then, you may utilize this data to produce highly targeted adverts with higher conversion rates.
Experiment with Augmented Reality
Augmented reality (AR) technology allows customers to visualize products virtually. In the automotive industry, this can be especially useful for letting potential customers see what a car would look like in different colors or configurations.
While AR technology is still relatively new, some companies have already begun experimenting. For example, BMW has developed an AR app that allows customers to visualize their cars in a virtual environment. As AR technology becomes more widespread, more automotive companies will likely begin incorporating it into their marketing strategies.
Conclusion
Automotive marketers must be aware of the changing consumer landscape and the need to adapt their marketing strategies accordingly constantly. Automotive marketing is a challenging and rewarding field, and those who can master it can be highly successful.
On the other hand, you can also opt to work with an automotive digital marketing agency to ensure that your campaigns are successful and that you are getting the most out of your budget. With their help, you can create an effective digital strategy that reaches your target audience and provides the data-driven insights you need to make informed decisions.
Market Doctors is a full-service marketing firm focused on the car sector. Dealerships may boost revenue, market share, new customer growth, and customer retention with the help of our customized marketing solutions. Market Doctors has been one of the top digital marketing companies for auto dealerships in the US for more than 20 years, and we’d love to explain why. Contact us today to amplify your car sales marketing strategies!
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