It is no secret that the internet is the place to be. Having a website used to be good enough, barely, but things are way different now. The internet is like an ocean and getting your auto dealership found in the vast sea is a challenge.
You can buy ads every so often that act like flares to attract attention, but after a short period of time, you are right back to where you started. A well-designed website helps captivate people and lead them to take action, but if they are not able to find your website in the first place, it is all for not.
This is why search engine optimization (SEO) for auto dealerships is ever so important. It is about being found and seen by your target audience. You are not casting a wide net out to prospective buyers hoping they come to you. You are optimizing your website and content to perform highly and ensure search engines will push you to your audience when they are searching for services or vehicles that you provide.
What is Auto Dealer SEO?
Auto dealer SEO is the practice of improving your website and content’s rankings on search engine results pages (SERPs). These would be Google, Bing, Yahoo, and the like. By optimizing your online presence, you help increase your site’s traffic, the quality of leads, online conversions, and sales.
When auto searches are conducted, there is a certain intent. If someone searches for a Toyota Rav-4, search engines show results that are ranked the highest for that search. The heightened importance of SEO is that after the top handful of results, nothing else matters. Nobody is scrolling to the bottom of the page to look at all of the results. Especially not the second page of results. If you want your dealership to be seen, you need to be in the top two to three results on SERPs.
The Two Most Important SEO Practices for Auto Dealers
These two elements are the best way to help improve your auto dealership’s SEO.
Choose the RIGHT keywords
Keywords are the base level of SEO. If someone searches for a broad term like “comfortable shoes”, there are going to be a ton of results that are not really relevant to the searcher. If someone searches for “red, Toyota Rav-4 in Nashville, Tennessee,”, the results are going to be very specific. This is because a dealership in Nashville has done their research and created content and optimized their website for those keywords.
When conducting keyword research, put yourself in the mindset of your audience. What are they looking for, and what will they type in? If you are trying to rank highly for everything, that will never happen. If you want to rank highly for an automotive dealership in your area, you are in the right mindset!
Create good content and make it relatable
Content is the driving force behind SEO. So you need to create content that is informative and relatable. This also means you need to incorporate the keywords you want to rank highly for. Note that just because you create one piece of content for a specific keyword does not mean it will rank highly. There needs to be supporting content that links to each other and helps position yourself as an authoritative source on a given topic. Search engines want to see multiple pieces of content around a specific target that are informative and relatable. When content is created and just loaded with various keywords, search engines recognize this and push it towards the bottom. Remember, search engines are smart. Sometimes too smart.
Auto Dealer SEO Provider
Incorporating these two elements into your dealership’s marketing strategy may sound simple. However, over time, it is seen that dealerships fall back into the trap of creating any and every content and lose sight of their optimization efforts. It is easy to just write something. It is difficult to write something compelling and authoritative.
At Market Doctors, we have been an automotive SEO provider for over 25 years. We are a full-service digital marketing service for auto dealers across the United States. There is no one-size-fits-all marketing strategy, and believe us, we have seen people try. We work directly with you to understand what your current needs are, what you are looking to accomplish, and then put a strategy in place to help you see tremendous results.
Contact us today to receive a free quote to see how you can start implementing a strong and powerful automotive SEO strategy.