7 Content Tips to Rev Up Your Car Sales Follow-Up Emails

Car sales professionals must adapt and evolve to stay ahead. A critical aspect of this is mastering the art of email follow-ups. A well-crafted follow-up email can be the key to converting leads into paying customers. It’s not just about sending a reminder to potential clients but about creating a personalized, engaging, and informative message that will make your leads feel valued and, ultimately, choose you as their car dealer. 

This blog section explores content tips to help rev up your car sales follow-up emails and drive more sales.

1. Personalize Your Message

Personalization is crucial in making your follow-up emails stand out in the sea of generic, automated messages that flood daily inboxes. Address your lead by their first name and use your information about their preferences to craft content relevant to their needs and interests. 

For example, if you know they were looking at a specific car model, mention that model in the email and provide more information or offer a special deal for it. This demonstrates that you’ve taken the time to determine their needs and are committed to providing the best service possible.

2. Use a Compelling Subject Line

The subject line is your lead’s first impression of your email, and it can decide whether they open it. Make sure it is concise, attention-grabbing, and relevant to the content of your email. A good subject line should create a sense of urgency, curiosity, or personal connection. 

For example, “John, Don’t Miss Out on Our Exclusive Offer for the [Car Model]” or “Jane, Here’s the Information You Requested on [Car Model].”

3. Provide Valuable Information

The primary goal of your follow-up email is to provide value to the recipient and help them decide. Be sure to include helpful information such as vehicle specifications, financing options, or current promotions. 

If you have additional resources like blog posts, buying guides, or comparison charts, include links to these in the email. This helps educate your lead and establishes you as a knowledgeable and helpful resource in their car-buying journey.

4. Use Clear and Concise Language

When it comes to follow-up email marketing for car dealerships, less is more. It’s essential to be clear and concise in your messaging, so your lead can quickly grasp the value you are offering. 

Avoid jargon or overly technical language, as it may alienate or confuse your lead. Instead, use simple, easy-to-understand language that effectively communicates your message. Focus on the key points and benefits, and use bullet points or numbered lists to organize your email to be easy to read and digest.

5. Incorporate Testimonials and Social Proof

Social proof is a powerful tool in convincing leads to trust you and your dealership. Including customer testimonials or reviews in your follow-up email can help build credibility and reassure leads that they are making the right choice by considering your dealership. 

Use real, verifiable testimonials, and include the customer’s name and photo if possible. This will make the testimonial more authentic and relatable.

6. Include a Clear Call-to-Action

Every follow-up email should have a clear and specific call-to-action (CTA) that tells the lead precisely what you want them to do next. This could be scheduling a test drive, requesting more information, or taking advantage of a limited-time offer. 

Make sure your CTA is prominent and easy to find, and use action-oriented language to encourage the lead to take the next step. For example: “Schedule Your Test Drive Today,” “Request a Quote Now,” or “Claim Your Exclusive Offer.”

7. Follow Up at the Right Time

Timing is crucial when it comes to follow-up email marketing for car dealerships. If you wait too long, your lead may lose interest or choose another dealership. On the other hand, following up too soon can come across as pushy or desperate. It’s essential to strike the right balance and follow up at the optimal time for your lead. 

A general rule of thumb is to follow up within 24-48 hours of your initial contact, but this may vary depending on the specific lead and their preferences. If the lead is interested in a particular model or promotion, you can tailor your follow-up timing to coincide with relevant events, such as a sale or a new model release.


Following up with automotive leads is essential to the sales process and can significantly impact your dealership’s success. By implementing these best practices, you can build strong relationships with your leads and ultimately convert them into loyal customers.

Market Doctors has successfully established itself as a trusted, experienced, and reliable marketing agency that has evolved from its old-school marketing roots to embrace the dynamic digital landscape. By leveraging our expertise in traditional and digital marketing strategies, we can provide our clients with a comprehensive, tailored, and results-driven approach, ensuring the highest return on investment possible. If you’re seeking a marketing partner who can assist with email marketing for car dealerships, contact us today.

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