As a car dealer, you should know that online marketing is important to reach today’s car shoppers. With many people using a search engine to find a local dealership, it’s a large reason why auto dealer SEO is so important.
Auto dealer SEO is the process of dealerships optimizing their website to rank higher in search engine results. This is important because the higher your website ranks, the more likely people are to find it. And, if people can’t find your website, they can’t buy your cars.
Several factors go into auto dealer SEO, and some can considerably and negatively impact your rank and visibility. For example:
1) Keyword Stuffing
Keywords are known to be a crucial part of becoming visible online, which led to a variety of techniques. One common black hat SEO tactic is keyword stuffing, which is the act of cramming as many keywords into your website as possible.
While keyword stuffing served as an effective way to game the system in the past, search engines have gotten wise to it and now penalize websites that engage in this practice. Thus, only include relevant keywords and phrases on your website.
2) Wrong Optimization of Locations
Another black hat SEO tactic is wrong optimization of locations, the act of optimizing your website for the wrong location. For example, your business is based in New York, but you optimize your website for Los Angeles.
This tactic is used in an attempt to game the system and improve rankings for a particular location. However, search engines have recognized this and bar websites that engage in it. As a solution, simply optimize your website for relevant locations.
3) Questionable Backlink Quality
Backlinks are a vital ranking factor in SEO. Search engines typically view backlinks as a vote of confidence and will reward your website with a higher ranking if you have more of them. However, not all backlinks are created equal.
Search engines only view backlinks from high-quality websites as valuable. Backlinks from low-quality websites can actually harm your ranking. Try to look for websites with high domain authority, relevant content, and a clean link profile.
4) Slow Page Speed
An important ranking factor in SEO is page speed. Users are impatient and will not wait more than a few seconds for a page to load. If the website is slow, they will simply leave and look for another one.
Search engines know this and will penalize your website if its pages are a little bit too slow. Make sure to optimize your images, minifying your HTML and CSS code while utilizing a content delivery network.
5) Repeated Content
One of the worst things dealerships can do when it comes to their auto dealer SEO is to have duplicate content on their web pages. This confuses search engines and will result in your website being penalized.
If your dealership has too much duplicate content on your website, it might be time to do a complete sweep and switch. Always make sure that the content on your website is unique and relevant to your niche.
To avoid these negative impacts, auto dealerships should focus on creating a well-designed website and implementing a good auto dealer SEO plan. Doing so can improve your overall visibility online.
Looking to get auto dealer SEO? Market Doctors is a full-service marketing agency tailored to the automotive industry, offering custom marketing solutions to help dealerships increase sales, market share, customer acquisition, and customer retention. Get in touch with us today!