Email marketing can be a great way to reach out to potential and current customers alike. It can be used to promote new products or services, offer special deals or discounts, or simply keep customers up-to-date on what’s going on with your business.
However, with so many businesses using email marketing, it can take time to stand out from the crowd. That’s why we’ve put together this comprehensive guide to winning automotive email marketing strategies.
In this first part, we’ll cover ten essential strategies that you can use to get the most out of your automotive email marketing campaigns. So let’s get started!
Keep Your Subject Lines Short and Sweet
Your subject line is the first thing your recipients will see when they open their inboxes, so it’s important to make it count. Keep it short, sweet, and to the point.
Some good examples of subject lines for automotive email marketing campaigns include:
- “New Car Dealership in Town!”
- “Introducing the All-New [Car Model]”
- “Get a Head Start on the [Car Model] with Our Pre-Order Sale!”
- “Lease a New [Car Model] for Just $[X] a Month!”
- “Save Big on Your Next [Car Model] Purchase!”
Use Images and Videos
Images and videos are a great way to grab attention and add some visual interest to your emails. People are more likely to remember an email that includes an image or video, so make sure to use them whenever possible.
Some ideas for using images and videos in your automotive email marketing campaigns include:
- Including a photo of the car you’re promoting in the email body
- Using a video tour of the dealership or car showroom
- Including a video test drive of the car you’re promoting
Personalization is a great way to make your recipients feel special and appreciated. It’s also a great way to increase open and click-through rates.
Some ideas for personalizing your automotive email marketing campaigns include:
- Using the recipient’s first name in the subject line or email body
- Mentioning something specific about the recipient in the email body
- Segmenting your email list and sending targeted emails to different groups
Provide Useful Content
Your customers are bombarded with marketing messages every day, so it’s important that your automotive email marketing campaigns provide them with something useful.
This could be anything from helpful tips and advice to exclusive discounts and offers. Remember, your goal is to build a relationship with your customers, not just sell them a product or service. By providing them with useful content, you’ll be much more likely to build a long-lasting relationship.
Timing is Everything
When it comes to automotive email marketing, timing is everything. Send your emails at the right time, and you’ll be more likely to get them opened and read.
Some tips for timing your automotive email marketing campaigns include:
- Sending your emails first thing in the morning or in the evening
- Sending your emails on Tuesdays, Wednesdays, and Thursdays
- Sending your emails during the workweek
- Testing different times and days to see what works best for your audience
There are a few key things to keep in mind when it comes to automotive email marketing. First, make sure your emails are mobile-friendly and easy to read. Second, focus on providing value to your subscribers, whether that’s through helpful content or exclusive deals. Lastly, keep your emails consistent with your brand’s voice and style. By following these tips, you’ll be well on your way to creating successful automotive email marketing campaigns that convert.
Market Doctors can help you grow your car dealership’s online presence. We are an automotive digital marketing agency with the tools and expertise to improve your marketing campaigns. Get in touch with us today to learn how.